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In a saturated and constantly changing real estate market, standing out isn't an option, it's a necessity. Getting a property to sell quickly and at the best price requires more than a good location: it needs an impeccable presentation.

This is where the Homestaging makes the difference, combining strategic design, aesthetics and functionality to transform buildings into irresistible spaces. Keep reading and discover how this technique can maximize the potential of your properties and take them to another level.

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What is homestaging?

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Homestaging is a real estate technique that improves the presentation of a property to make it more attractive to potential buyers. It consists of conditioning, decorating and optimizing spaces to highlight their functionality and promote sale or rent in less time and at a better price.

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Benefits of homestaging

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1. Faster sale: Studies show that homestaged properties sell for 40% faster than those that don't implement it.
2. (Source: Real Estate Staging Association)
3. Increase in perceived value: A well-presented space can increase the perceived value of the property, allowing it to be sold at a higher price.
4. Best first impression: 90% of buyers search for properties online before visiting them. The attractive photos that result from homestaging capture more attention and generate more views.
5. (Source: National Association of Realtors)
6. Neutrality: Homestaging neutralizes space, eliminating elements that are too personal for any buyer to imagine living there.

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Our tips: How to apply homestaging step by step.

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Depersonalize. Eliminate family photos, personal memories and any objects that may distract the buyer. The goal is to create a neutral space.
Strategic decoration: Use textiles such as cushions, rugs and curtains to create warmth. It also incorporates plants and art to give life to spaces.
Clear. Get rid of unnecessary furniture or decor. Clearer spaces appear larger and more organized.
Neutral paint: Opt for light colors such as white, beige or soft gray. These tones provide luminosity and spaciousness.
Minor repairs: Fix cracks, paint stains, molten light bulbs and other details that may detract from the value of the property.
Lighting: Replace light bulbs with warm lights and make sure all rooms are well lit, both day and night.
Professional photography: Once the space is ready, hire a photographer specialized in real estate to capture the best views.

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The impact of homestaging in numbers

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According to the International Homestaging Association (IAHSP):

• 83% of buyers find it easier to see the property as their future home after homestaging.
• Staged properties receive an average of 3 times more visits online.
• The average ROI of homestaging is 200-300%, which means that the investment is recovered multiple times.

(Source: RESA - Real Estate Staging Association)

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Is homestaging for you?

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Homestaging is an effective tool for highlighting properties in a competitive market, but at Wink, we consider it just the beginning. Our experience optimizing layouts and designing spaces allows us to go further, creating properties that attract immediate attention, but also guarantee a sustainable return on investment.

In each project, we analyze how to maximize each square meter, optimizing functionality and design to reflect market and customer needs. Thus, we offer architectural solutions that transform properties into unique, functional and profitable spaces.

At WINK, we design opportunities.

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